2010-09-28

JooJoo now available in Europe and Canada, new firmware promised 'shortly' -- Engadget

How the "JooJoo" name came about.

During the development cycle, as the entire staff became fully aware how deep in doodoo they actually were! Not only did they have an incomplete, half-working product, but they didn't have a name for it.

The lead for the developmental team couldn't take the stress anymore and burst out into tears in the middle of the meeting, just as one of the investors asked for the product name. The uncontrollable sobbing encompassed the whole room, but unfortunately due to the thick accent, instead of coming out BooHoo over and over, it came out JooJoo! JooJoo....JooJoo the employee sobbed. The investors, knowing the meaning of the word JooJoo, and seeing how passionate the employee was, absolutely loved it. They immediately promised their funding and the project went forward.

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